âś“Â Your registration comes with over $5500 worth of bonus materials.
âś“Â Take full advantage of practical worksheets, samples, templates, checklists and a Master Class on Gaining Executive Buy-in!
Design Research Mastery
Everything you need to run UX and design research projects that have real impact.
Enroll Now!What is Design Research Mastery?
âś“Â An online course created by the CEO and Founder of a multi-million-dollar UX and service design consultancy.
✓ Practical UX & design research knowledge that schools don’t teach, but every client expects you to have.
âś“Â The ultimate research toolkit for anyone transitioning into UX, service design or human-centered design work.
Why take this course?
The on-the-job learning
curve is steep
Even if you’ve been conducting research for years, impostor syndrome can be hard to shake, or to hide from stakeholders. This course will teach you how to come prepared — the true secret to confidence.
There’s not always time
for trial and error
Maybe you were thrown into research at the last minute, or you’re feeling the heat from tight deadlines. DRM’s tried and tested guides will get you moving without the fear of skipping crucial steps.
You can’t lead good research without strategy
The best researchers can juggle several roles— they’re project managers, negotiators & strategists. Sara Fortier’s in-depth modules will help you plan complex projects, organize teams, align stakeholders & deliver on your goals.
Who is it for?
✓ Junior UX researchers and recent design grads who have received some foundational education but want more in-depth, hands-on tips for running research projects in the design industry.
✓ Advanced-to-senior UX designers looking to expand their skillsets and dive into the world of research, service design, design strategy and consulting.
✓ Managers, strategists and analysts working in UX, service design or HCD who want to deepen their knowledge of what research teams need and how they should operate.
✓ Professionals from other fields who are transitioning into UX and human-centered design and need to advocate for design research in their organizations.
✓ Anyone interested in design research and its capacity to inspire successful product and service transformations.
Invest in your Design Career.
✓ 8 modules on research planning, methodologies, data analysis, reporting, etc.
✓ 10 hours of video content, featuring in-depth lessons with insider tips and tricks.*
✓ 20+ worksheets, checklists and ready-to-use research templates.
✓ $6,000 of combined value, including bonus materials built during a consultancy founder’s long career.*
Conduct design research that executives will praise.
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Do you feel like your insights reports get ignored?
Design Research Mastery will help you glean useful findings and synthesize data into constructive reporting that not only gets noticed, but inspires real change.
Watch your career options multiply.
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Land a leadership role in design and kick off with all the confidence you need to spearhead research projects end-to-end.
Transition into service design or UXÂ with an ease that impresses stakeholders and convinces them to invest in research.
Have clients approach you for help on their user research and design strategy initiatives because they trust your expertise.
Rethink Your Research Approach.
Avoid common pitfalls that can leave you scrambling, and revise your
strategies for three core qualitative research methods:
In-Depth Interviews
Plan your protocols with seamless,
strategic flow.
Approach your participants
the right way.
Ask well-formed questions that
spark “aha” moments.
Observations
Smoothly organize complex
multi-day field trips.
Show up to observation days
with a clear, unified purpose.
Make good impressions in a new environment.
Diary Studies
Ward off accidental bias in
your findings.
Sustain momentum through
long reporting periods.


Get thorough, constructive
feedback from each participant.
Design Research Mastery
Module Breakdown
Module 1: Design Research Foundations
Module 2: Project Success
Module 3: Research Planning
Module 4: In-Depth Interviews
Module 5: Observations
Module 6: Diary Studies
Module 7: Making Sense of Data
Module 8: Design Storytelling
Take That Next BIG Career Step
GET STARTED TODAYBonus Course Materials
In addition to the Design Research Mastery lesson modules,
registered students will gain access to:
Complete Guide to
Recruiting for Research
âś“Â Recruiting workbook & criteria worksheet
âś“Â 5 Copy-and-Paste Recruiting Scripts
âś“Â Sample Screening Questionnaire
$1,200 Value
Signature Research
Planning Bundle
âś“Â Research project planning checklist
âś“Â Sample research plan
âś“Â Sample project schedule
$500 Value
Outwitly’s Interview
Planning Blueprint
âś“Â Interview planning workbook & checklist
âś“Â 50 ready-to-use interview questions
âś“Â Sample interview script & protocol
$750 Value
Dynamics of
Diary Studies
âś“Â Diary study checklist for onboarding and offboarding participants
âś“Â Edit-enabled diary study template
$600Â Value
Field Kit
Fundamentals
âś“Â Observation field kit template
âś“Â What-to-bring checklist
âś“Â What-to-expect breakdown document
$1000Â Value
Communicating the
Value of Design Research
âś“Â Bonus Masterclass:Â "Advocating for Design research"
âś“Â Guide to UX Maturity for organizations
âś“Â 8 steps to design research buy-in
$1,500Â Value
Meet the Instructor:
Sara Fortier
CEO and consultancy founder | Sessional design instructor
Silicon Valley veteran | Master of Interdisciplinary Design (Carleton University)
I'm the CEO and founder of Outwitly Inc., a multi-million-dollar UX and service design consultancy. We help organizations improve systemic issues surrounding their user and customer experiences by applying innovative product development practices and a human-centered philosophy.
I have 10+ years of experience as a design strategist, service designer and UX designer. I got my start working for big tech companies in Silicon Valley and Fortune 500 clients like Apple, AT&T, Microsoft and Telus. I've done it all, from working in-house, to consulting, to growing my own consultancy from the ground up. I hold a Master of Interdisciplinary Design and a Bachelor of Industrial Design from Carleton University. I’ve also worked for my alma mater as a sessional lecturer and as an advisor to their School of Industrial Design.
I created Outwitly Academy to help UX professionals and learners lead successful design projects, create amazing experiences and stand out in their field. In this course, I will supply you with the design research tools and systems I’ve developed throughout my career. We use them every day at Outwitly, and I’m excited to share them with you.
Sara's students have landed these roles:
✱ UX Designer at Amazon
✱ Senior UX Designer at Rogers Communications
✱ Associate Design Director at McKinsey & Company
✱ Director of Digital Services for The Government of Canada
✱ Product Designer and UX Designer at BlackBerry
Sara Fortier's client list has included:
